Which of the following is NOT a trend that supports the need for the First Princples Approach, according to the textbook.
A. More companies are hiring internal dedicated resources to develop and implement their marketing strategy than they have in the past.
B. Customers, products, and markets are changing faster than they did in the past, which requires managers to identify the change and respond quickly.
C. Firms are focusing on smaller segments in their move toward one-to-one customer marketing and their attempts to exploit natural differences in customers' needs.
D. The increase in the amount of data throughout the business and ease of making data-driven decisions increases the viability and impact of data analytical over gut-based marketing decisions.