1. Select a company that has published a mission statement on its website. Evaluate its mission statement along each of the following criteria:

a. is the mission statement comprehensive? Is it concise?

b. does the mission statement delineate, in broad terms, what products or service the firm is to offer?

c. is the mission statement consistent with the company’s actual activities and competitive prospects?

d. why do stakeholders in the same organisation often have same goals? Explain.