Market segmentation is a marketing process where the market is divided into subgroups based on needs and customer characteristics. True
False

A__________ is a tool marketers can use to assess a firm's social media presence as well as their competitors' presence.
social audit
false flag operation
Tableau dashboard
Microsoft Bl report

Buyer persona is a snapshoht of your ideal customer based on market research and real data about your existing customers.
True
False

Social media platforms compete for our attention so they can sell more online ad space
True
False

One reason that social media companies had revenue growth in 2021 was
government stimulus
more time offline
capturing customer data