XYZ produces chocolate bars and sells them to supermarkets. Its best selling brand is
Choco Delight. It is put in expensive packaging and is sold as a luxury product. This
bestselling chocolate bar has had high and steady sales for the last five years, but recently
sales have started to fall as it has now reached the decline stage of the product life cycle.
a) What is meant by a brand
b) Identify two ways the business could react to the falling sales of the chocolate bars.
c) Do you think giving the chocolate bar a brand name was necessary for its success?
Justify your answer.