1. Brady & Davies (2010) discuss why the Heathrow T5 project failed horribly on opening day (and a few days following). We discussed in class many of the key issues in this article relative to the importance of establishing expectations using benchmarks and experience. Regarding their article "From hero to hubris Reconsidering the project management of Heathrow's Terminal 5" and our class discussion: two theories were presented in the Heathrow T5 case-normal accident theory or high reliability theory? What are the implications for marketing planning?