Assignment Topic Company and Business Problem: Brunswick Press (Potters Bar - Hertfordshire) – What issues may impact the company’s development and growth? Issues, in this instance, can refer to problems, future developments and trends that may impact upon the company and opportunities that may arise.
Write a formal report, with headings, using your reading, research, learning and journal content as a starting point.
Business Analysis (approx. 1,600 words) – written based on your research findings so in 3rd person Your report may include:
 Introduction / Summary of the assignment case study
 Your application of theory, models, analysis of the business and how it is impacted by the external environment influences. This section could include: o Topic industry data o Key businesses, customers, suppliers, competitors, performance, strengths and weaknesses and challenges faced o A SWOT / PESTEL analysis of Brunswick Press. o Analyse the competitive position of the organisation through Porter’s Five Forces Model o Identifying key issues faced, resourcing and any management / operational issues facing the owner/managers of the business o Evidence of research and reading beyond topic areas discussed in class
 Any key findings or conclusions you can identify from your research and reading
 Reference List.