Globalization in the past decades was significantly evidenced by growing soft power of several countries. Soft Power or broadly, the ability to attract or co-opt involves shaping the preferences of others through appeal and attraction of culture, political values, and foreign policies. Other than Hollywood which drew audiences to the American way of life, recent decades witnessed the popularity of cultural products such as Bollywood of India, British pop bands, Latin American Telenovelas, Japanese anime, and cuisine such as sushi as well as French and Italian fashion. South Korea had been remarkable for the rapid growth of its exports such as cars, cellphones, and computers but as well as its soft power through Korean Wave. Clearly, there are immense business opportunities in soft power as well as opportunities to bring world communities closer.
What are the factors that contributed to the rise of Korean Wave (including K -Pop and K drama)? Why is it a huge success? Please discuss briefly.