1. What environmental issues should New Belgium Brewing Company work on? What strategic approach has NBB taken to address these issues? Why do you think the company has taken such a focused stance towards sustainability?
2. Do you agree that New Belgium's approach to social responsibility provides a key competitive advantage for the company? Why or why not?
3. Some sectors of society maintain that companies that sell alcoholic beverages and tobacco cannot be socially responsible organizations due to the nature of their primary products. Do you consider New Belgium's actions and initiatives to be indicative of a socially responsible company? why or why not