Old Comm Corp. is an old company in an industry which is declining. You are trying to determine what a fair price for the company would be given these facts. You know the firm just paid a dividend of $3.98. You expect the industry to shrink by -12.8% a year and assume this can be used as the firm's growth rate. Your estimated discount rate for the firm is 13.5%. Given your assumptions, what should be the price of Old Comm Corp.?
Answer with dollars and cents