This is the External Assessment Phase of Strategy Formulation of Stage One.
Develop an External Factor Evaluation for Apple company. When developing your external factors (both opportunities and threats) make sure the factors meet the Actionable-Quantitative-Comparative-Divisional (AQCD) Test (see page 67). While developing your EFE, assess your company for the 10 external forces that impact organizations.
Provide a thorough analysis of your EFE. Review your company using Porter’s Five Force Model (see page 73).
Develop a Competitive Profile Matrix (CPM) for your chosen company. Provide a thorough analysis of your CPM.