ABC corporation has given you the following information
year sales weight
1 $15,658,000 .3
2 21,001,000
3 26,923,000 4 16,987,000
5 11,432,000 personal selling: 13% of sales or $2.40 per unit
sales promotions: 5% of sales or $ .90 per unit
public relations 4% of sales or $ .75 per unit
advertising 9% of sales or $1.75 per unit
lowest CPM media 4% of sales or $ .75 per unit
all other traditional media 1% of sales or $ .20 per unit for each
internet site development 2% of sales or $ .40 per unit
Using the most accurate forcasting method what is your sales forecast for year 6?
a. $18,400,200
b. $17,829,200
c. $19,500,100
d. $20,981,275

Q&A Education