What is inbound marketing? Inbound marketing is a strategy that attracts and retains customers by creating valuable content and tailored experiences. Inbound marketing is an umbrella term for all types of marketing that occur on a digital platform. Inbound marketing is a traditional method of marketing seeking to push messaging out to potential customers. Inbound marketing is marketing that engages customers directly through live chat, chatbots, voice assistants or other forms of conversational Al.