A focus group should be used when .......
a. Topics are sensitive b. Respondents are geographically dispersed c. Research budgets are tight d. Interaction and discussion is required
Which of the following is an example of a research objective?
a.To lift sales for Optus in the Queensland market
b.None of the above
c.To determine how Optus services are used
d.All except 'none of these'
e. To establish a new brand personality for Optus
The following is a typical survey question: "Which of the following age groups do you fall into?"
1. Under 20 year 2. 21-40 years, 3. 41-60 years, 4. 60+ years
The above survey question is an example of a question that incorporates a....
a.Interval scale
b.Nominal scale
c.Ratio scale
d.Ordinal scale