Capital Expenditure Proposal Describe here the project background, description, timeline, strategic rationale, and expected impact. Identify and calculate the key metrics that will be used to analyze the decision. This might include proforma financials, NPV, IRR, Payback, ROIC, break-even, and/or other measures. Outline the financial and nonfinancial risks associated with the project. Analyze the impact of the risks outlined above through sensitivity and scenario analyses. You should include tables summarizing the results. Identify ethics issues of repackaging/rebranding a product without improving it. Also, consider if it is ethical to increase the price without improving the product.