Now fill in the blanks. A ______global brand_____ is defined as the worldwide use of a name, term, sign, symbol (visual and/or auditory), design, or combination thereof intended to identify goods or services of one seller and to differentiate them from those of competitors. Much like the experience with global products, the question of whether or not to establish ________ has no single answer. However, the importance of a ________, even in the nonprofit sector, is unquestionable. A successful brand is the most valuable resource a company has. The brand name encompasses the years of advertising, goodwill, quality evaluations, product experience, and other beneficial attributes the market associates with the product. ____brand image_____ is at the very core of business identity and strategy.