What is a global brand? What are the characteristics of global brands? Do you think innovation and Research & Development (R&D) is important in the success of global brands? Why or why not? Please provide some examples of global brands to substantiate your points.
Why is services marketing so important in international marketing? What are the factors that play a key role in effectives services marketing in the international arena? Provide some examples of services in international marketing. Do you think services will play a big role in international marketing during and after the COVID-19 pandemic? Why or why not? Explain and justify with examples. What is the role of the internet and e-commerce in connection with international services marketing given the backdrop of the pandemic?