Your assignment is to read the Wyndham International: Fostering High-Touch with High-Tech case. Assume you have been hired by Wyndham's senior management team to assess the Wyndham ByRequest program. Prepare a short memo where you assess the system in terms of technology, management, and cost, paying particular attention to any competitive advantage(s) created. Feel free to compare Wyndham ByRequest with other "rewards programs" with which you may be familiar. Keep your memo to one page.