Key aspects of the strategy
Communicate the use of key primary rewards including base salaries, employee benefits and services, opportunities for development, careers and recognition, etc. Express the importance of these programs to the company’s reward strategy objectives.
 Why does each program exist?
Why is it meaningful to employees?
 How does it give the organization a competitive advantage?
WHY these specific rewards? How will they help achieve the objectives described? How will they be perceived (how do you want them to be perceived)?