Social Media in the Marketing Mix Nowadays, social media is a must in marketing. Explain why this is so and why it should not be the only element in any product/service marketing mix. What factors should entrepreneurs take into account when deciding how to use social media to promote their products (services)? To receive full credit, thoughtfully answer in at least 100 words and respond to at least one other classmate before the deadline indicated in the syllabus. Be sure to cite your sources appropriately. Refer to Broward's APA Style Guide. Discussion 4: Social Media in the Marketing Mix