You recently wrote a bestselling book on total quality management. The success of the book has made you a highly sought-after speaker on the subject. The National Association of Marketing Professionals has asked you to give a presentation on the subject at its annual conference. You decide to give a presentation titled "Influencing Customer Judgments on Service Quality." You will emphasize the following key points in your presentation: Fill in the blanks with the word(s) from the drop-down list that would best complete the passage. These are influenced by One of the most important factors in customer judgments of service quality is select with the service, Select communications from other select Select and the service company's own Select

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