Would You Like Squid Ink With That? -Wendy’s in JapanAuthor: Helen Shteynberg & Gregory L. Stoller Publisher: SAGE Publications - Publication year:2020
case study
1.What challenges must Wendy’s overcome to succeed long-term in Japan?
2.How does Japan’s economy determine whether the country can support Wendy’s expansion?
3.How can Wendy’s in Japan differentiate itself from its fast-casual competitors in Japan, such as Carl’s Jr. and Shake Shack?
4. Based on Ernie Higa’s business venture in Japan, what "take away" could you apply to your Export venture?