read the article by Dorwin Cartwright on "Achieving Change in People".
This is Zappos in 2008. Recent developments in the company changed the cultural dynamics.
Consider Zappos in 2008. What developments in the company changed its cultural dynamics?
What happen to Zappos in 2009-2010?
How might you describe the organizational culture of Zappos today?
What impact did Zappos have on Amazon’s culture? What Amazon politics did Zappos need to overcome?
Did one company experience more benefits than the other? Explain your answer.
Consider cultural change and its relationship to group dynamics. Cartwright considers the group as a medium of change and as a target of change. Provide an example situation where constructive use of group or peer pressure was used as a medium of change. Provide an example where individuals, and possibly their behaviors, were targets for change.
Which 2-3 of the principles associated with groups and change from Cartwright's research resonates with your change experiences the most? Explain.