XYZ Retail is a retailer with over 100 brick-and-mortar stores across the US. In a company meeting at XYZ retail to improve efficiency and profitability, Mike from Finance suggests that XYZ Retail should stop stocking the products that constitute less than 10% of sales because almost nobody buys them as they sit on the shelves waiting to be be purchased. Ellen, the marketing manager, however is concerned that these slow-moving products are precisely the ones that have higher margins due to less competition. She is also concerned about upsetting customers who buy these products. She turns to you, the newly hired Digital Marketing Manager, for advice on how to address the concerns expressed by the Finance department while also meeting customer needs. Based on your understanding of long-tail products, what would you recommend and why?

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