Which of the options would be considered as a Research Problem?
a) Develop a marketing strategy for a product
b) What criteria does consumers use when selecting AC for their house.
c) Improve competitive position of a brand
d) How to respond to a price cut by competition
Question 2:- A research design is defined as a :
a) framework for research
b) blue print for research
c) both (a) and (b)
d) none of the above
Question 3:- A research design would consist of:
a) Define information needed
b) specify the measurement and scaling procedures
c) specify sampling procedure
d) all the above