.subject : Digital Business
urgent please read the text and answer these
my business idea :
Switzerland is the home of mountains, chocolate, cheese, cows, and me. These surrounding of where I live inspired me to address a core problem in our world, that is changing so rapidly and is finally starting to focus on sustainability, and so am I with my Company Milk Safe. I invented a sticker that can detect if a carton or bottle of milk has gotten sour or when it is spoilt and no longer fit to drink. A huge problem that we face today is wasting food and beverages because we throw them away early because of the expiration date. However, the majority of the food and drinks that we throw away are actually still good and the expiration date is just a pure guess of when we should dispose of it. My company, Milk Safe, was launched through crowdfunding and is now a Start-Up with 15 full-time employees. With big future plans to expand to other products, other than milk, like meat, and vegetables, I see a bright future for my company.
I was able to push this Start-Up company from a problem-solving point of view to a successful business. Dedication towards being sustainable was a key factor in building this Start-Ip, which was the first with the idea of finding a solution for food waste reduction in this manner, which was led by innovation and persistence.
The primary category of my digital business is the E-Commerce market, with an online shop that is well designed and easy to use, accepting many different acts of payments. As I am only operating with an online store, I have the advantage to cut out the middleman. This means that due to disintermediation I can have more profit for myself and the company. A disadvantage this can bring is, that I will not have the support of major big convenience stores to help me bring the product to the customers. As I am just at the start of operating this business, I can consider changing this concept when I expand. Like my concept is the Company MyMüsli, which only used to operate online as it started, but nowadays sells its product in Supermarkets. questions : Milk Safe company
1. What strategy will you pursue to launch Milk Safe company, digital business in new markets? Why would you choose this strategy over another? 400 words
2What sort of future digital models could you incorporate into my,business structure during my growth or expansion phases? How will this affect my customers and internal processes? 400 words