Case Study: The Evolution of HRM Practices at IBM* This assignment is related to the case of International Business Machines Corporation (IBM) as per attachment. IBM is an American multinational technology company headquartered in New York with more than 350,000 employees serving clients in 170 countries. It is also a major research organization, as of 2020 holding the record for most U.S. patents generated by a business for 27 consecutive years. IBM employees have been awarded five Nobel Prizes, six Turing Awards, ten National Medals of Technology (USA) and five National Medals of Science (USA).
Assignment Questions: Please answer the following questions with justification based on the 5 steps (Recruit, Select, Train, Compensate and Retain) of HR Planning. (Each question carries 20 marks, total 100 marks)
1. IBM uses the New Collar Program to identify and hire staff. Is this an effective method as compared with other recruitment sources?
2. IBM uses Blue Matching tool to identify new job opportunities for current staff within the company. Please comment if this tool fulfills the Criteria (Reliability, Validity, Generalizability, Utility and Legality) of Selection Method.
3. IBM uses Artificial Intelligence (AI) to provide personal learning recommendations to staff. Please analyze if the AI approach meets the 7 Conditions for Learning.
4. IBM estimates Blue Matching reduced the staff turnover and improved productivity. Please suggest other staff retention programs that would fit into IBM’s culture.
5. IBM’s leaders are involved in 360-degree feedback assessment. Please evaluate the appropriateness of this assessment in IBM and then comment if this assessment can be used to all other companies.

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