Launching a new product is tough. "Less than 3% of new consumer packaged goods exceed first year sales of $50 million and considered as the benchmark of a highly successful launch," say Joan Schneider and Julie Hall, co-authors of "The New Launch Plan." That's part of the reason that the most heavy-hitting names in business, from Nintendo to Netflix, Microsoft to McDonald's have had some of the biggest belly flops. Amazon's Fire Phone was a flash in the pan. Getting announced and released in 2014 , then being discontinued the following year. It ran on Android, and looked competitive. In reality, it was a critical and commercial failure. The one big sell point, 3D face scanning technology was seen as a gimmick, and a limited availability at AT\&T initially didn't help it get off the ground. In the long run, Amazon discontinued the phone 13 months after its launch, and outright retired from phone manufacturing after this one model. Based on Amazon Case Study above, answer the following questions: (a) Recommend THREE (3) factors which may contribute to this type of new product failure. (nitymarks) (b) As highlighted in the case study, even a big corporation experienced new product failure. Deduce THREE (3) key business consequences of new product failure.