you will be provided two companies: choose one as the focus for your response. You will also be required to select an ethical issue that currently effects the chosen business: do not select a Black diversity issue or Indigenous issue for this section as those issues will be covered in part 2.

Using either McDonalds or Starbucks:

1 a) Provide a brief background of the company and industry, then identify a current ethical issue that has an effect on the industry that the company is operating in.

1b) Continue the discussion by connecting how this issue relates to the use and/or abuse of power or how the issue relates to concerns regarding the changing social contract in particular address the business response or criticism of business.

2) Discuss how the company could use Carroll's Corporate Social Performance Model or a Social Responsiveness view to deal with the issue from a CSR perspective - defend your choice.