identifying an international organization ( Apple Company )which has experienced, or is experiencing, major issues as a result of current and emerging global trends, and satisfy themselves that there are a number of credible resources from which to refer. Well established media (e.g. BBC, Financial Times, New York Times, etc)
Brief introduction to the organization and sector it operates in, including a summary of the past 3 years’ revenue, operating profits and general overview of the business’s operational activities
Task 2:
An outline of one strategic business issue they are, or have recently, faced; contextualised within the organisational setting, including an overview of relevant strategic decisions that led to their current position (discussed through relevant literature, tools and techniques)
Task 3:
Critical analysis of why the issue has strategic implications and its impact on its stakeholders (discussed through relevant literature and supported by other contemporary examples) .