Since 2020 global consumers have been experiencing a tremendous change of consumption patterns during the post-covid era. For example, customer flows have substantially decreased in shopping malls and supermarkets, leading to a deduction of offline market size. In the Chinese market, short-form video and livestream have become an important part of consumers' everyday life. The penetration of live commerce apparently indicates a shift of marketing promotion focus at this year. Task Considering the above background of pandemic, please choose a real brand (either product or service, but do NOT choose the same brand as you have analyzed in your group report) in the current Chinese market (or the country which you are in) to do a desk research, and then prepare an individual report as required below. (1) Conduct a SWOT analysis for this product/brand. (20 marks) (2) According to your SWOT results and relevant marketing theories, provide a marketing strategy recommendation of the segmentation, targeting, differentiation and positioning for the product/brand you choose. (40 marks) (3) Based on your STDP recommendations, provide further recommendations of the 4P strategy for this product/brand. (40 marks) Format Approx. 1500 words in English excluding references. The report is entitled "A marketing strategy report for XXX in the post-COVID era". Use the cover page included for you. Use the font 12 times new roman with double space throughout.