Your company is launching a new product into Malaysia market. You are required to apply what you have learned from marketing management on the importance of developing marketing plan strategic into Malaysia market situations and consumers buying behaviour for the launching of the new product. The written assignment is approximately 3,000 words and the assignment should be outlined as follows: 1.0 Introduction of your organization 2.0 Executive Summary 2.1 Business Objective 2.2 Mission Statement 2.3 Guiding Principles 2.4 Key Success 2.5 Goals Company Description 3.1 Ownership 3.2 Organization Chart 3.3 Location & Facilities 3.4 Daily Operation Procedures 3.5 Suppliers & Management Control 3.6 Administrative System & Future Service Market Analysis 4.1 Market Size 4.2 Demographic Analysis 4.3 Main Competitors 4.4 Market Segments 4.5 PESTEL Analysis Marketing Strategy and Implementation 5.1 Target Market 5.2 Strength 5.3 Weakness 5.4 Opportunities 5.5 Treat 5.6 Marketing Mix Strategy 5.7 Digital Marketing Strategy Conclusion and Recommendation 3.0 4.0 5.0 6.0 L