Explain each rules.
• Above all else, keep your word. Say what you mean, and mean what you say.
• Do the right thing. A handshake with an honorable person is worth more than a ton of legal documents from a corrupt individual.
• Accept responsibility for your mistakes, and fix them. Be quick to share credit for success.
• Leave something on the table. Profit with your customer, not off your customer.
• Stick by your principles. Principles are not for sale at any price.