Assignment Background Select an exclusive Canadian company and evaluate it on its Global Business Environment criteria's. Evaluation Criteria's: > Domestic and International markets-presence, share, reach and prospects > International marketing concept > International Markets-primary, secondary and prospective > International market selection criteria > Importance of Market Research/Market Feasibility ▸ Balancing external and internal environment > Importance of Global Supply Chain Management Strategy-standard, differentiated, mixed > Overcoming barriers-language, ideals, customs > Overall objective - lower price, quality, responsiveness, innovation, adaptability > Importance of Trade Finance > Importance of Logistics and Distribution > Global Best Practices