Marketing by Greewal and Levy 7 ed page 136
Instructions:
Identify two key issues in this case. Label the issue, find a solution explain the advantages and disadvantages of each solution. Follow the format below:
Issue 1 (name the issue)
Issue 1 Description. Describe the issue. Explain why it is an issue.
Issue 1 Solution (description). Describe your solution to the issue above
Issue 1 Advantages and disadvantages (description). Explain the advantages and disadvantages of your solution. In this section disadvantages should not outweigh the advantages.
Issue 2 (name the issue)
Issue 2 Description. Describe the issue. Explain why it is an issue.
Issue 2 Solution (description). Describe your solution to the issue above
Issue 2 Advantages and disadvantages (description). Explain the advantages and disadvantages of your solution. In this section, the disadvantages should not outweigh the advantages.