Airbnb is a new entrant that competes in the global hotel industry. In 2019, Airbnb had 5 million listings in over 81,000 cities in 190 countries, ranging from spare rooms to castle villas, even entire islands. Airbnb offer more accommodations than the three more accommodations than the three biggest hotel chains combine: Marriott, Hilton, and Intercontinental. Airbnb has experienced impressive growth since its founding in 2008. Based on the given case study:
a. Discuss the possible roles and responsibilities of stakeholders within the Airbnb ecosystem that you think may influence the growth in Southeast Asian sharing Economy. (15 Marks)
b. Provide your opinion on Airbnb’s information technology strategy for short-term, mid-term and long-term range planning. (15 Marks)
c. Discuss ONE (1) of the elements of Customer Relationship Management applied by Airbnb. (5 Marks)