The ability to persuade others will come in handy countless times during your career, whatever profession you’ve chosen or company you work for. See if you can think like a professional persuader by planning an email to send to the customers of Sky Airlines. The email will attempt to persuade readers to purchase a 30-day trial membership in the company's SkyLounge Club.
This activity will test your understanding of the following:
-The qualities of an attention-getting opening
-The use of persuasive appeals to develop your message
-The use of scenario painting in sales messages
-The importance of the you-viewpoint and positive emphasis in sales messages.