1)

Which of the following statements is most accurate?

Carinibalization" describes a situation whereby the introduction ofa new product hasa negative impact on the sales of similar products offered by
competitors

A"repositioningstrategy is often utilized in the growth stage of the product life cycle

Quality is tied to how customers think a product will perform,not necessarily to some technological level of perfection

"Informing customers"is the primary marketingcommunication objective in the maturity stage of the product life cycle

As a result of limited competition, industry profts are likely to be highest in the introduction stage of the product life cycle(Incorrevt)

2)What packaging strategy is often employed by store brands?
Licensed packaging(incorrect)
Copycat packaging
Generic brand packaging
Cobranding packaging
Sub-brand packaging