You work in the information services department of SynSystems, Inc., a maker of computer connectivity products. Your job, along with the other members of your department, is to provide computer support to the employees of SynSystems. Several years ago, SynSystems was purchased by computer products giant World Connectivity Solutions (WCS). Because your company had an excellent reputation for its customer service and extensive and positive brand recognition, WCS chose to leave your division with its well-respected name.

Coincidentally, perhaps, SynSystems uses the same product—GroupPRO—as its parent company for electronic collaboration among project development teams. GroupPRO was created by another company that WCS now owns, but it is not the only product of its kind on the market. Because of lingering bitter feelings about the company takeover, there is a move among the employees of your department to switch to a newer collaboration product, TeamMAX.

Write a persuasive letter to your supervisor, Jonathan Reeves, to persuade him to stay with the GroupPRO product. And, create a persuasive presentation for your boss and the management team of SynSystems. In selecting the content of your presentation, focus on the benefits that you must communicate to the management team and how you can convey those benefits in a clear, vivid, and memorable way.