You are a newly hired marketing consultant for a textile company that focuses on business-to-business sales. The textile company sells millions of dollars of products in the US as well as Canada and Europe. But until recently the company was family-run and tended to be rather old-fashioned in their approach to marketing. The company has an informational website, but no other social media presence.

The Board of Directors is talking about cutting the marketing budget to half of what it has been because they are concerned about a market downturn. With your experience in marketing, you know that simply cutting the budget without doing research first is a mistake.

Use a minimum of two (2) credible sources to write an email to the Board of Directors that: (minimum 1-2 pages, not including header or footer)

Reviews the dangers of simply cutting the budget without planning. Include at least three (3) specific dangers.

Explains how the organization will be in a stronger position with an expanded online presence in relation to the competition.

Details specific online considerations for pricing goods on social media sites. Identify at least three (3) pricing options for the organization.

Discusses the value of engagement and loyalty with the existing customers.

Visit the Professional & Academic eCommunications page of the Writing Guide for support with writing professional emails

Recommended Library Databases:

Business Source Complete via EBSCO

Business via ProQuest

EBooks via EBSCO

EBook Central via ProQuest