You are currently starting to develop content for the company’s website. The website is up-to-date in terms of pricing and the products it offers, but there is no additional information about the company, its history, its brand, or its philanthropic work. The company has a long history of donating to children’s organizations nationwide to help with clothing needs and this is not mentioned anywhere on their website. There is also no use of social media, PPC, SEO or conversion rate optimization.

To complete this assignment, do the following:

Write an executive summary for the Board of Directors that recommends at least two online marketing methods (Pay-Per-Click Ads, Affiliate Marketing, Online PR, Viral Content, Display Ads) that would be useful to begin using. Also make a suggestion for new content. In your summary, include: (minimum 1-2 pages, not including header or footer)

At least two (2) new online marketing methods.
An explanation of who these methods would reach (i.e. describe the target market).
A discussion on the responsibility of managing these marketing methods.
Detailed ideas for "fresh" content to be created

At least two (2) credible sources and a reference page in APA format.