Consider a company Parlo and its product YumYum cookies which it had recently been launched in the year 2020. YumYum are oats based low calories cookies available in multiple flavours. Due to their unique distribution approach of implementing a direct to consumer model for even their smallest SKUs, the cookies gained massive popularity during the countrywide lockdown phase. By the end of 2020, it gained 20% of the healthy-snack market. This year it aims to grow even further and capture 25% of the ₹300 crores forecasted market. The product has been introduced only in the top 10 tier cities in India and they contribute equally to net revenue earned by the company.

What should be the ideal sales quota for each region (city) for the next year?

₹7.5 crores

₹ 10 crores

₹ 11 crores

₹ 8 crores

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