A mixed-use (residential, retail and commercial) and multi-generational living community was recently established and now thriving at full occupancy near downtown Woodstock. It has attracted a balanced mix of very active Gen Xers (not quite retirees!), Millennials/Gen Ys and Gen Z's. Now a new restaurant, Southern Station, has finally opened its doors within the community and aims to be the "go to" lunch/happy hour/dinner place for everyone in the community, and you've been hired as their new marketing director whose first project is to lead all the marketing
for the restaurant's opening! ): Clearly articulate how each generational age
group is segmented, i.e., what are the specific age ranges for each? . 2 ): Specifically explain the unique values and psychographic factors that need to be considered for EACH generational age group
to effectively reach and connect with them. ): Propose AND provide your rationale for marketing methods to attract and foster deep enduring involvement among EACH of these generational groups that clearly demonstrates alignment with that
generational segment's values and psychographic factors.