Malaysian Association of Hotel Owners (MAHO) engaged you to undertake a questionnaire survey among hotels in Malaysia. From the data you collect, you need to be able to write a report on the perception of these hotels towards green practices. Your report needs to indicate sufficient sample representations from 3-star and 5-star hotels.
As indicated by MAHO term of reference, you are required to generalize your findings to the hotel industry in Malaysia. You managed to get two lists from MAHO: listing details of 500 3-star hotels and 500 5-star hotels respectively. The lists are not exhaustive list of all hotels in Malaysia. Based on this information, answer the following questions:
a. Describe the various types of probability and non-probability sampling techniques. (16 marks)
b. Is the sampling frame available? Justify your responses. (4 marks)
c. Justify a sampling technique that you would choose for this research. (10 marks)
d. Propose a data collection method appropriate for this study. (5 marks)
e. Recommend the sample size you need to collect from each sector. (5 marks)