1- In this discussion we are taking a look at specific elements of the promotion P of marketing. Can you think of an example of an advertising, sales promotion and public relations campaign you have recently seen all for the same product or service? Which was the most effective in delivering the message in your eyes?
2- we are taking a look at the traditional communications model as it connects to marketing. What's the principle behind how this model operates and why is it so critical to the success of a marketing message?