What is IBM's 'Let's Put Smart to Work strategy? IBM's 'Let's Put Smart To Work strategy is about using artificial intelligence in such a way that it makes a given company better across its platform so that the customer experience is heighten for the better. 2. Go online and find the core values for IBM 2 3. Is this strategy in line with its value? Why, or why not? 4. Conduct a SWOT analysis for IBM's "Let's Put Smart To Work" initiative. What are the relevant trends to consider? Inter nal Favorable Unfavorable • Strengths • Weaknesses IBM's size may make change difficult Well known global brand name Products such as PCs and hard disk drives are - New technologies and becoming commodities and are not customizable. patents. A planning process that Once the values mission, and strategy are included online discussions determined employees must create the detailed plans for among 50,000 employees accomplishing them Tartine 100