Muhamad is preparing to submit projections for his IT company’s master budget. He is requesting a substantial increase in his operational budget to ensure the successful launch of a new security software product. Although there is no guarantee that this product will be profitable, Muhamad hopes that leadership understands the importance of putting forth their best effort on a product with a larger-than-average potential payoff. This way of thinking illustrates what is known as the _________ of a financial opportunity.
A. financial leverage
B. asset management ratio
C. financial capital
D. risk-return trade-off