Part A (15%) You are to create a DNVB. Identify it and the products and/or services you would be offering. 1. Along with the name, identify the products and/or services you would be offering. 2. Explain how this is a DNVB versus just another e-business. 3. Describe the channel strategy (e.g. omni-channel, multi-channel, single channel) you think would be appropriate upon start-up. What about short-to-medium term? 4. Develop a research plan to determine the viability of your e-business; the target market and the needs you would be serving. Describe your research methodology including the type of data you will be after; qualitative, quantitative or both. Explain your rationale for this choice. How will you collect the data; i.e. assuming it's all on-line, what tools and/or platforms will you use? Note: This is a plan, not the actual strategy you described in #3.

Q&A Education