Marketing management is a core business activity of leading and managing the facets of marketing to improve individual, unit and organizational performance. From Exhibit 1.2 in Chapter 1 which outlines the evolution of marketing to present day:
-Please briefly describe each the five main phases of marketing’s evolution as a field.
-Please articulate why each phase likely evolved into the next phase.
-From your reading of the global, ethical, and sustainable marketing foundations, please conjecture what the next phase marketing might evolve into and explain why you believe that.