Identify an industry in which you would like to work and choose a company for whom you would like to work, ideally.
Use the company's website to learn about its core values and culture in order to find your best fit and then explain your choice (i.e., with aspects of the core values and culture of the company attracted you and why). Next, identify a company at which you would not like to work based on its core values and culture. Explain your reasons (I.e., , with aspects of the core values and culture of the company you did not like and why).