David Sporting Goods Store Occupies an unimpressive retail location in a small city in northern Illinois. Started in 1935, it is now operated by Danny David-a third-generation member of the founding family. He works long hours trying to earn a reasonable profit in the old downtown area. Danny's immediate concern is an announcement that Wal-Mart is considering opening a store at the southern edge of town. As Danny reacted to this announcement, he was overwhelmed by a sense of injustice. Why should a family business that had served the community honestly and well for 60 years have to fend off a large corporation that would take big profits out of the community and give very little in return? Surely, he reasoned, the law must' offer some kind of protection against big business predators of this kind. Danny also wondered whether small stores such as his had ever been successful in competing against business giants like Wal-Mart. How should Danny plan to compete against Wal-Mart? List and discuss (i) Steps you would like to take before the opening of Wal-Mart(ii) Steps you would like to take in the first 3 months after opening of Wal-Mart(iii) Steps you would like to take in the last 3 quarters of the first year after opening of Wal-Mart.